A new CNN/ORC International poll has found that, for the first time in 2016, a majority of American women are willing to spend a little extra to have a good-looking salon.
The survey found that only 27% of women surveyed said they would spend $5,000 or more for a good beauty salon.
In comparison, just 17% of American men said they’d spend $1,000.
The poll found that women in the South, which has seen a dramatic increase in cosmetic surgery over the last few years, are the most likely to go for a salon.
While only 17% said they might want to spend $3,000 on a salon, that’s up from 14% in the region in 2016.
In the Midwest, which is often cited as the most liberal of the states, women in this region were more likely to say they’d be willing to pay $5 or more.
The region also had the highest percentage of women who said they were willing to invest $3 or more in a beauty salon in the survey, up from 18% in 2016.
“There’s an explosion of beauty salons in the Midwest.
That’s really what the beauty salon boom is about,” said Sarah Knezek, senior vice president of consumer research at the consulting firm Kantar.”
Beauty salons are the only ones that can get this growth, so it’s kind of a no-brainer for the consumer,” she added.
Women are also more likely than men to say that their favorite beauty salon would make a good addition to their house or home.
Of those surveyed, 58% of men said their favorite salon would be a good fit for their home, compared to 46% of the women.
In 2017, the number of beauty salon appointments increased for the fourth straight year, with the average appointment lasting an average of 10 minutes.
The number of visits to beauty saloons increased for seven consecutive years, from 1.6 million visits in 2015 to 2.9 million in 2016 and 2.7 million in 2017.